57% struggle to find customers and grow sales
The Federal Reserve’s 2026 Report on Employer Firms found that 57% of surveyed small employer firms reported reaching customers and growing sales as an operational challenge. Finding new business takes more than waiting for someone to recommend you.
48% report weak sales
In the same survey, 48% of small employer firms identified weak sales as a financial challenge. When new business slows, keeping your pipeline active becomes even more important.
46% struggle to hire or retain staff
The survey also found that 46% of small employer firms faced challenges hiring or retaining qualified employees. And for a lean team, adding another local hire can mean more payroll costs and management responsibilities.
What your workday could look like with EDGE
Keep your business visible when referrals slow down
Get help sending newsletters, publishing social posts, and running email campaigns that keep you in front of prospects, even during slower months.
Spend more time on leads worth pursuing
Have someone research prospects, review incoming inquiries, and organize lead information so your sales team can focus on promising opportunities.
Follow up before interested prospects go cold
Keep follow-ups organized and discovery calls scheduled instead of leaving interested prospects waiting for someone on your team to respond.
Get your time back for customers and bigger decisions
Hand off inbox management, scheduling, and routine administration so you can spend more time on customers, sales conversations, and business decisions.
Marketing support
Stay in front of potential customers instead of waiting for them to remember you.
- Email newsletters: Prepare and publish newsletters that keep your business in touch with existing customers and prospects.
- Social media management: Create and schedule approved posts, maintain content calendars, and keep your business active across relevant platforms.
- Email campaign execution: Set up and launch approved campaigns, organize contact lists, and track campaign performance.
Sales support
Find promising prospects, qualify incoming leads, and get more sales calls on the calendar.
- Lead qualification: Review incoming inquiries, gather prospect details, and identify leads that match your agreed criteria.
- Prospect research: Build prospect lists, research potential customers, and organize relevant information for outreach.
- Discovery call scheduling: Coordinate follow-ups, manage booking requests, and schedule qualified prospects with you or your sales team.
Executive assistant and administrative support
You should be talking to potential customers, not spending half your day sorting emails.
- Inbox management: Filter messages, flag priority inquiries, organize correspondence, and prepare routine responses for approval.
- Calendar management: Schedule meetings, coordinate appointments, and keep your calendar organized.
- Daily administrative support: Update records, prepare documents, maintain files, and handle recurring coordination tasks.
One extra pair of hands or a whole function. You choose.
| Engagement Model | Best For |
|---|---|
| Dedicated Staff Placement | Adding a virtual assistant for a small business, sales support professional, or marketing specialist to your existing team. |
| BPO / Function Handover | Outsourcing defined workflows such as marketing execution, lead research, lead qualification, or administrative coordination. |
| Project-Based / Seasonal Support | Getting extra help with email campaigns, prospect research, contact-list organization, or administrative backlogs during busy periods. |
Frequently asked questions
Absolutely! EDGE can find remote professionals to handle your marketing campaigns, lead research, and sales follow-ups. You set the goals, and they help get the work done.
Yes, if the skills and workload are a good match. We can find a versatile VA or separate specialists if your business needs more focused support.
Not at all! We can help you find part-time or full-time support based on your workload and available candidates.
Start with what's taking up your time or holding back sales. Need more leads? Get marketing or sales support. Buried in emails and scheduling? A virtual assistant can take that work off your plate.
